Guinness, one of the oldest and most respected beer companies was clearly convinced that it would be a good idea to take an extremely risque direction in their newest beer commercial. The commercial that encourages, ahem, sharing, depicts how far two friends will go when it comes to sharing.

This marks a whole new genre for advertising. Does a banned commercial mean instant YouTube celebrity? Peta took a similar approach when they released their uber sexy vegetable ad. Check out the banned Guinness commercial.