Men, I don’t know if you know this, but women wear certain bras for daytime, and certain bras for night time. Women are NOT going to wear their “lounge around the house bra” and granny panties on a hot date. Absolutely not! That’s why this new bra technology is making it easy to go from day to night. Lingerie designers are testing a new bra that measures a lady’s body heat levels (something that is supposed to directly correlate with levels of arousal) and gives her more or less cleavage depending on how sexy she’s feeling.

Expected to cost around $45, the special cups loosen or tighten based on how hot you are. Already revealed at Paris fashion shows this year, these sexy bras are due to hit Britain soon after more model testing. Very serious scientific testing, of course.

(Via The Sun)