In the constant battle between clean and dirty content and what should be delivered to mainstream audiences, lately it’s seemed like those in favor or clean programing have been on top. The Apple app store cleaned house of many best selling semi dirty apps and next on the list is video on demand channel VUDU. The popular video on demand channel that currently features AVN’s “After Dark” series, has been bought out by Wal-Mart who plans to discontinue the channel.

Wal-Mart is a company that is no stranger to adult content. Announcing in November their plan to sell adult toys in the superstores “home pleasure center,” it seemed that Wal-Mart might be sympathetic towards keeping the raunchy :After Dark” series. Not the case. Wal-Mart plans to discontinue the channel within the next few weeks and to completely pull all porns purchased via VUDU, with a full refund. That means if you bought a porn, and you go on VUDU to watch it, within the next few weeks it will be gone. What a buzzkill.

A VUDU spokesperson said in an e-mail to customers, “As you may have recently heard, VUDU was acquired by Wal-Mart,” the email reads. “In conjunction with this acquisition we will be discontinuing the ‘After Dark’ adult service over the coming days.  Upon completion of the shutdown process, we will settle all accounts with you and ensure that you are paid the full amount you are owed under our existing agreement.”

The agreement to remove adult content from the video on demand channel comes to a major blow to the adult industry, that looked towards video on demand as one of the next big channels for porn distribution.

(Via AVN)